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“Our colleagues are our priority. We understand the concerns many will have. Impacted staff have been informed and are being fully supported throughout this process.”
Bet365 noted the impact of the UK government’s near doubling of the remote gaming duty, which increased from 21% to 40% on 1 April this year.
Additionally, a new remote betting duty is set to come in from April 2027, which will raise the effective tax rate on all sports betting products except horse racing from 15% to 25%.
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Beynon says sports betting companies have suffered particularly badly because the market is questioning both future earnings and the size of the eventual opportunity. More iGaming-focused companies such as Rush Street Interactive and Super Group have generally performed better operationally, helped by stronger earnings growth and profitability.
The lesson is simple: gambling still attracts capital when the money is visible. It is less attractive when the payoff lies far in the distance.
The biggest new uncertainty in US sports betting is prediction markets. The American Gaming Association estimates that Americans will legally wager $29.5 billion in betting handle through US regulated commercial sportsbooks during the 2026 NFL season, broadly unchanged from the $29.4 billion handle recorded in 2025. These figures refer to the amount wagered, not sportsbook revenue.
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Following a down year in Las Vegas, where visitor volume slowed 7.5%, the casino town has stabilized and rebounded in 2026, albeit only slightly. The LVCVA says visitor volume was up 0.5% through July.
Room rates for Strip properties have increased 3.5% in 2026. Strip occupancy is flat from a year ago.