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Although Bally’s takeover of Evoke may have prompted a slightly discounted price and a quick decision for GiG to buy 888Africa, the continent has been part of GiG’s plans for a while Richards insists. “We received the information memorandum in Q2 2026,” Richards adds. “Africa has long been a market that our CEO Richard Carter has admired and his insight enabled us to move quickly to be able to announce the principal commercial terms at our results at the end of August.”

Both Richards and Ahlberg state this acquisition doesn’t reflect a turnaround story for 888Africa, with a management team led by industry veteran Christopher Coyne and a footprint in some of the continent’s fastest-growing markets.

“It has real market positions already, including a market-leading position in Mozambique and a growing presence in Angola and Tanzania, so we are buying established local relevance rather than starting from zero,” Richards continues.

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In an announcement on Tuesday, the parties said the agreement was “focused on supporting the continued development of sustainable, responsible and commercially viable regulated gambling markets across Africa”.

SmartSoft maintains an established and growing presence in Africa, having also co-hosted the iGB L!VE Africa Summit in July.

Through its membership with AiA, SmartSoft will participate in events such as regulatory discussions, strategic roundtables and research initiatives, alongside other operators and suppliers in the market.

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They include Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York City, Philadelphia, San Francisco, and Seattle. Austin, Detroit, and New Orleans have also reported higher tourism in 2026.

The record-breaking numbers make clear that Americans haven’t pulled back on travel spending, even amid a challenging economic backdrop. But that demand hasn’t necessarily translated to Las Vegas in 2026, as World Cup host cities absorbed a larger share of domestic trips.

Las Vegas, however, is ultra-resilient, and its recovery remains a question of when, not if.