Juicy Fruits

About Juicy Fruits

In 2009, despite having relinquished any active role in the online gambling industry years earlier, I launched CalvinAyre.com due to my dissatisfaction with the news sites that then dominated discussion of the gaming sector. I found their coverage too deferential to the established giants of the day and too oblivious of the changes I saw looming on the horizon.

I didn’t invent online gambling, but I saw its potential early enough to help shape the industry in ways that allowed it to emerge from the shadows into the mainstream.

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What is Juicy Fruits?

On Thursday Genius Sports launched a dedicated prediction market affiliate site designed to aggregate pricing and market information from multiple prediction market operations and overlay it with live sports feeds.

Developed by Legend – Genius Sports’ consumer media and technology unit, acquired last year for $1.2 billion – Prediction.com enables users to compare equivalent event contracts across several platforms. It also follows how market probabilities evolve in real time as sports events unfold.

Integration of Genius Sports’ official in-game data with real-time market pricing will allow users to track play-by-play actions alongside dynamic market probabilities, prices and signals.

What is Juicy Fruits?

The operator first started trading on LSEG’s main market in February 2016 under its previous company name GVC Holdings. This followed its delisting from the Alternative Investment Market (AIM exchange).

Its share price decline began after reaching an all-time high in September 2021. Over the course of five years it has slipped 73% to 530p.

It has been a challenging few years for Entain, having cycled through four CEOs in short succession. In November 2023 Entain agreed to pay a financial penalty totalling £585 million, plus a £20 million charitable donation and £10 million in Crown Prosecution Service (CPS) and HMRC costs. This related to a bribery case initiated by the CPS into the company’s historic operations in Turkey.