Colossal Vikings

How to play Colossal Vikings

With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.

“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.

Prediction market operators are on legal losing streaks, confirming that Beynon is onto something when he says the regulatory environment is the biggest risk facing the industry.

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This will enable them to continue legal operations in the Netherlands from 1 October 2026 through to 30 September 2031. 

It is the first time since the market was launched in 2021 that licences have come up for renewal and whomever is on the final list will indicate how many operators have decided not to remain in the market.

The initial 2021 licences are set to expire at the end of September 2026. All licence holders were required to submit applications for the subsequent five-year period, covering 2026 to 2031.

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He believes the success of Africa Safer Gambling Week will largely be assessed on whether that channelisation improves by the next edition.

He warns governments and policymakers often misunderstand the primary causes of problem gambling, and therefore enforce measures that squeeze licensed operators and drive the illegal market.

For the AiA, however, the longer-term ambition for Africa Safer Gambling Week extends beyond reducing the size of the offshore market.