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About Not Enough Kittens
By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.
Mexico is one of the NFL’s most important markets outside the United States and a core market for Codere Online.
It remained Codere Online’s largest market in Q2, generating €36.1 million in NGR, a 24% year-on-year rise. Chief Executive Aviv Sher said the company would continue investing as the market grows more competitive.
What is Not Enough Kittens?
The report sought to understand how VIP portfolios are managed daily, how the tools are utilised and other key operational challenges.
Although three-quarters of respondents rated their VIP data as good or very good, 71% reported data spread across multiple systems. Half admitted sometimes making decisions with incomplete or outdated information.
“Silent churn” was prevalent, with nearly half (46%) stating that VIP players often or very often became inactive without prior warning. Around 48% had no indicators of players’ behavioural signals or health. Co-author Viktoriia Grygorenko, CEO at The Playa, called this finding the “clearest commercial case in the report”.
How to play Not Enough Kittens
He described the rapid growth of the illegal online market as one of the sector’s most serious challenges.
The bill would amend the Gambling Authority Act to align it more closely with the Financial Intelligence Act and Financial Action Task Force standards. Its memorandum says the changes are intended to strengthen anti-money laundering requirements and reduce financial crime risks.
The proposed amendments include provisions on beneficial ownership, financial and controlling interests, fit-and-proper-person assessments and know-your-customer requirements. They would also require Authority approval for the acquisition of a direct or indirect financial or controlling interest of 5% or more, unless a lower threshold is prescribed.
